Amanda Brief is the US Marketing Director at Clausematch. We recently sat down with Amanda to learn about her role at Clausematch.
What is your role at Clausematch and what does it entail?
I am the US Marketing Director. I am primarily responsible for driving lead generation and brand awareness for Clausematch in North America. This includes:
- Working closely with Sales, PR, and Customer Success to execute Marketing programs
- Organizing events and webinars
- Developing copy for our website, blog and thought leadership
- Coordinating digital marketing campaigns
What were you doing before joining the Clausematch team?
At the beginning of my career, I worked at Experian where I gained experience in all facets of Marketing, including planning events, owning our email marketing strategy, and launching lead generation campaigns. During this time, I attended graduate school and eventually obtained a Master of Arts in Integrated Marketing Communications from Marist College.
In my previous role, I was the Head of Marketing at a small HR consulting firm. In this role, I was responsible for building the Marketing strategy and enhancing our brand in the market. As a Marketing team of one, I taught myself new skills like how to create videos, design Marketing collateral and learn new platforms like Pardot.
Before the pandemic, I volunteered for American Marketing Association’s Charlotte Chapter where I was the Director of New Member Onboarding. I hosted virtual and in person events to help new members get acclimated.
Why did you decide to join Clausematch?
I was excited about the opportunity to join a growing global team. Clausematch is in the process of expanding to the United States, so there are ample opportunities to make an impact.
Additionally, I truly believe that Clausematch’s SaaS solution is the future of compliance, and I see it being a huge game changer in the RegTech space.
Is there a project you’re currently working on that you’d like to share?
I’m currently in the process of coordinating a Policy Management workshops series with GRC expert, Michael Rasmussen. I’m looking forward to planning in-person events again and meeting with our prospects and clients outside of a virtual setting.
What has been one of your most memorable moments at Clausematch?
Jeff Weiss covered this in his blog post, but it has to be the time my coworkers encouraged me to jump from a 100-foot platform at the U.S. National Whitewater Center. Just a few days prior, I attempted to jump off this same platform, but I let my nerves get the best of me.
With the support of my entire team, I ignored my fear of heights and made the leap. I wouldn’t have been able to do it without my colleagues cheering me on!
What are your hobbies outside of work?
I like to say I suffer from wanderlust. I love traveling whether it’s exploring new cities in the US or traveling abroad. Outside of traveling, I enjoy reading, paddleboarding with my pup, going to concerts, and exploring new breweries.
If you could go anywhere in the world post-COVID where is the first place you would go?
That’s an easy one - Bali.
What is the last show that you binge-watched?
Season 2 of Outer Banks